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Experiential Learning Programme

Experiential Learning Series – Mastering Personal Branding on Social Media

2024-08-23

Ms Mei Mei NG, General Manager of LinkedIn Talent Solutions in Hong Kong and Taiwan, imparted with JC Scholars the importance of being active and visible on professional social networks, as well as her insights and tactics on creating a distinct personal brand on social media. 

Ms NG encouraged JC Scholars to harness the vast potential of social networks by connecting with companies and individuals whose career paths may intersect with their own.  She also emphasised the value of expressing their perspectives on trending topics and social issues from professional standpoint. By doing so, they can not only enhance their personal branding on social platforms but also establish themselves as thought leaders who can inspire their peers and colleagues.

 

Words from participating JC Scholars

  • I have understood the true capability of professional-focused online networks, and will make great changes to personally brand myself to gain an edge against my competitors to better reach recruiters.

  • The concept of seeking the right audience with the trending topics was really helpful.

  • I am thankful for the sharing on the importance of maintaining our online presence, which has encouraged me to post regularly. I was also inspired by the use of GenAI and big data behind the platform.

 

A person pointing at a screen
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Ms NG encourages participants to become thought leaders

 

A group of people posing for a photo
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Ms NG shares practical tips of learning and building connections on online social network

 

A ping pong table in a room with people in the background
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Participants tours around LinkedIn's office

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